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No matter what you’re trying to achieve, and how great your finely tuned email copy may be, you’ll fail if the recipient doesn’t open your email.

Here are 16 formulas you can use for cold email subject lines: Whether you’re emailing someone you just met or trying to get a response from a cold call email, following up is incredibly important.

Dmitri Leonov, cofounder of email assistant tool Sane Box, suggested adding tags like [Time Sensitive], [Urgent], or [Action Item] at the beginning of your subject so your recipient knows just what the message entails -- and how urgent it is to reply.

To help, we’ve put together a list of 87 professional subject lines, that combine fun, wit, and professionalism in one knockout punch.

80% of sales require an average of five follow-ups. But you still want to do everything in your power to ensure your transactional emails are opened.

After all, they often contain super important information.

If there’s a time limit on the offer you’re emailing about or limited availability, tell your reader directly in the subject line.

We used the example subject line above to promote our Beacon partnership and it resulted in a 53% open rate.

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