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When I tell people that I work as an online-dating assistant, their initial reaction is of morbid curiosity. But the intake interviewer seemed just as interested in my ethical flexibility as he was in the journalistic details of my résumé. ” Would I be comfortable ranking clients’ photographs? I learned that there are two main types of writers at the company: “Profile Writers,” who create seductive and click-worthy profiles based on facts our clients have supplied about themselves, and “Closers,” who log in to clients’ dating accounts at least twice a day to respond to messages from matches.
Profile Writers follow strict guidelines, often recycling the same half-dozen clichés over and over again. ), all the Profile Writer needs to do is search for the word “dog” in their manual and choose from a list of dog-related one-liners, like this one: The process for Closers is a bit more complicated.“Let her know what you want in a woman and make her explain why she fits those criteria.”“I’m not a psychologist or self-proclaimed expert in the multiple facets of human psychology,” Valdez told Quartz in a phone call.“I consider myself to be a marketer, a matchmaker, and a dating expert.” He lists the books he’s read that inform his methods: Malcolm Gladwell’s “Online dating takes effort, and effort equals time,” he continued.My most frequent mistake was asking career-oriented questions, which were deemed too difficult for some women to answer.“She seems more simple,” my trainer would write in response.